IP Valuation – The Income Method – by Sejal Chaturvedi INTRODUCTION Intellectual property rights are those rights that give people right over their unique, original, and exclusive creation and innovation. These creations range from the logo of a company’s new technology to designs of products, formulations of products, literary work to the layout of the […]
Advertisements are the primary means of driving up sales and profits for most companies. An original and unique ad campaign holds the potential to reward companies in unimaginable ways, cementing their brand image in the minds of the public. Advertisements, therefore, are of significant commercial value. Since ads are also an original expression of a […]
Youtube and Copyright – by Sejal Chaturvedi INTRODUCTION The internet has given the world a new platform to communicate, interact, act, express, and even entertainment. Today across nations, through the internet everyone is in one way or the other a creator. Hence, any post any status, or any thought that you share on social media […]