A trademark is a symbol of a company’s product – it gives consumers an idea of what precisely the product or service is all about and its quality. The last thing any company needs is someone else copying the trademark and profiting from its reputation. It is important to understand how to register a trademark and ensure your company can use it exclusively.
The first thing you need to do is understand the concept before you go through the trademark application process. According to the World Intellectual Property Organization (WIPO), a trademark is a symbol that distinguishes the goods as well as services of one enterprise from that of the others. A trademark could be a word or a combination of words, letters, and numerals. It could also be drawings, symbols, three-dimensional features such as shapes and packaging of goods, non-visible signs such as sounds or fragrances, or colorshades, as distinguishing features.
You can get a trademark registered by applying at the office of the registrar of Trademarks, which is in New Delhi, Kolkata, Ahmedabad, Mumbai and Chennai. Before applying it is better to do a public search of trademarks on the website of the Controller General of Patents, Designs & Trade Marks to see that your logo has not been registered by someone earlier. The trademark filing process is carried out under Trade the Marks Act, 1999. It is administered by The Trade Marks Registry.
The trademark registration process is as follows:
Now that you are familiar with trademarks and know how to register your trademark, you can use this information to help further your entrepreneurial goals. A good trademark is the first step and crucial in making a mark in the market. It is an essential condition, but not a sufficient one. To succeed, you need a unique product or service that caters to consumer needs at the right time and the right place.